As a startup, you have a lot of things that you need to balance on a daily basis. Everything from building your product, managing finances, and attracting more qualified leads- everything about the success of your startup falls on your shoulders.
Identify Your Own Startup Marketing Plan of Action
Marketing and customer acquisition is not only one of the most important parts of a startup’s success, but it can also be one of the largest expenses. This is because of planning, producing, optimizing, and publishing great content isn’t cheap or easy.
In fact, great content can take a long time to plan out and optimize, so you want to make sure that you are prioritizing your content according to the needs of your customers and your business goals.
The strategy your startup should follow is unique and could vary based on your product/service, your industry, competitive landscape, and customer needs.
Blogging As Part Of Your Startup
One of the best marketing channels your startup can leverage is a consistent, high-quality blog. Not only is blogging a great way to spread your message for social media and email marketing, but blogging also gives you a way to build your message and brand for your audience.
Blogging requires a good amount of time and energy to produce great content that your customers will read. On average I spend about two hours on each blog post for my site. This is because I like to write long-form content that gets picked up by search engines and optimized for my readers.
Using Social Media For Your Startup
Social media is quickly becoming the most powerful way for startups to reach their customers. This is because social networks are made to promote great content based on the personal preferences of your audience.
Unlike Google, social media networks are created to share content among friends. This means that once your customers share your content, their friends and families have a good chance to see that content. This means that your startup can gain traction by sharing quality content on social media.
Social media networks vary, but in general, many startups I have worked with have found success using Facebook and Instagram. This is because these platforms are made to showcase images and videos, and this type of content can be great for startups who want to share their stories through interactive content.
Increased Conversions Means More Sales
If your startup is struggling to attract traffic to your website, then you will want to be sure you convert as much leads as possible. The higher your conversion rate, the more money you make, and if you are struggling to attract traffic, then you need to convert as many prospects as possible.
Use the above tips to begin designing a marketing strategy for your startup that can make you more money today!
