Threatcare AI cybersecurity platform “Violet”

Threatcare AI cybersecurity platform “Violet” is a virtual Purple Team, offering security monitoring through intrusion simulations.

 

Threatcare was founded by Marcus Carey on Jan 2014.

About Threatcare

Threatcare’s AI cybersecurity platform “Violet” is a virtual Purple Team, offering security monitoring through intrusion simulations.

Most companies are unable to verify that their security controls are properly protecting them, enabling hackers to easily steal sensitive information without detection. Many major companies spend millions on cybersecurity yearly, yet are usually not protected — even if they are complying with regulations.

Threatcare’s Violet platform enables companies to continuously validate that their security in place is working, while also giving teams the ability to test if potential software buys actually do what they claim to (and are being properly setup).

Violet isn’t just a virtual Purple Team (that combines cybersecurity Red Team and Blue Team actions), Violet also has machine learning and NLP (Neuro-Linguistic Programming) abilities which allows it to be more proficient over time.

How is Threatcare unique

Threatcare’s approach is unique in that all simulations are performed using local javascript in a web browser. The advantage of this is clear — time-to-value for this product is immediate.

Threatcare might be useful for
Anyone interested in protecting internet facing assets through next-gen AI driven attack simulations.

Business Model
Threatcare is a SaaS product sold in tiers. The On-Demand tier is targeted towards those that need a tool like Threatcare temporarily. The Enterprise tier adds everything in Threatcare’s toolbox.

Marketing Strategies

  • SEO
  • Social Media
  • Search/social
  • Advertising
  • Word of mouth
  • Email Marketing
  • Offline Marketing

Competitors
Threatcare’s primary pure play competition is AttackIQ, Safebreach and Verodin.

Good Stuff

  • Almost entirely SaaS-based web application.
  • Tier-based business model.

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