Mobile focus consumer data company MobileWalla, which is based in the U.S, has secured $12.5 Mn in series B funding round. The round was led by New York-headquartered GCP Capital, while existing investor Madrona Venture Group and a new investor ATW Partners also participated.
The company’s latest fundraising has come just days after it established Indian office in Kolkata’s posh salt lake area.
Anindya Datta, CEO & Founder of MobileWalla, while speaking to INC42.com hinted that the company will mostly use the funds for expanding its business in key markets like India, Japan, Korea and Australia. Simultaneously, the startup is also aiming to expand its data science team.
MobileWalla claims to be the largest consumer intelligence platform dedicated to mobile phones. It argues that digital consumers using mobile phones exhibit different tendencies than those using desktops and laptops.
In order to decode mobile users’ complex consumption pattern, the startup has created new data science techniques to help marketers to precisely judge mobile consumer’s behavioral pattern.
Currently, the company boosts the team of 70 people, with nearly 20 employees working in India. It claims to clock the revenue run rate of $10 Mn during last 8 quarters and a client list that includes almost 85 companies.
According to its official site, some of the high profile clients include T Mobile, Mountain Dew, Shell, Nestle, Samsung and Unilever.
Industry analysts claim that with companies giving lot of prominence to big data and data analytics, the future of startups like MobileWalla appears to be pretty bright.